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Marketing materials are intended as any kind of branded element and material used to promote a brand, product or service. The most common form of marketing materials is “literature”, basically any type of printed pieces with the job of promoting and presenting a product, used within a marketing strategy. Examples include flyers, gift voucers or branded clothing and goods.
These are fun ways of getting your company core values and brand personality across. Cleaverly thought out marketing materials accompanied with a focus or strategy prove a vital part of any company marketing.
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